Grainger Plc

Visual brand by Philosophy Design

Grainger Plc - the UK’s largest listed landlord and build-to-rent specialist - needed a fresh set of values to capture the warmth, professionalism and ambitions embedded within its culture. The values would also serve as a call to action to employees to continuously improve the experience provided to people all over the UK living in Grainger homes.

Four values were developed in an updated tone of voice and this project led to several strands of brand strategy and communication work, including developing the creative strategy for a refreshed customer-facing brand, updating customer communications, developing graduate recruitment literature and contributing to customer experience concepts and service style communications.

Role

• Brand values and personality

• Research briefing and oversight

• Tone of voice

• Creative strategy

• Customer experience positioning

• Copywriting