Riverstone

Visual brand by Identity Design

Riverstone needed a simple positioning - a purpose statement, values and strapline - to convey why retirement living in their residences is entirely different to conventional perceptions of retirement homes.

The lead benefits were defined as independence, individuality and choice and they led to the the strapline: “The life you want to live” - a striking statement about the brand, as well as an invitation to continue exploring and enjoying your life over the age of 65.

This positioning work led to copywriting of high-end marketing brochures, website features, service guides, advertising, social and direct marketing, and a message house to support effective communication of all aspects of the Riverstone offer.

Project role

• Strategy development

• Brand positioning and key messages

• Copywriting