A bit about me
I’m a brand planner and writer with over 25 years of experience producing strategy, ideas and words for big corporate brands, professional services firms, start-ups, SMEs and not-for-profits. I work directly with these organisations and in close collaboration with wide-ranging creative agencies.
Specialties include
Generating wide-ranging insights and connecting them together meaningfully
Defining differentiation and clarifying brand purpose
Writing in a way that is interesting, thought provoking and fresh
Presenting with clear thought and process
Driving the expression and marketing of brands
Understanding the link between strategy and creativity
Helping teams deliver inspiring work
Starting…and finishing
Striving for fresh and innovative solutions with each new brief
Challenging the status quo
Applying high levels of energy and enthusiasm to keep projects going
Taking personal pride in getting the job done well
Collaborating openly with everyone - teams, leaders, managers plus creatives in all disciplines
Thorough research and preparedness for every project milestone
Developing powerful insights and solutions to drive business forward
Taking inspiring creative leaps that engage audiences
Results-driven approach
Services
The applications for my experience are broad but I focus most on the following areas:
Purpose and positioning
Listening to your customers, employees, managers, partners and leaders to pinpoint the idea that brings them together and
strengthens relationships.
Values and behaviours
Helping your organisation out of hum drum commitments to more inspiring definitions of what makes your business different and drives your behaviours.
Employee engagement
Developing guides and campaigns to engage employees in the core idea and behaviours behind your brand. Explaining and energising key strategic issues that need employees’ contribution for your business to succeed.
Corporate communications
Researching, structuring and developing content for flagship reports and communications addressing financial, social and environmental performance.
Tone of voice
Providing the hooks that create a distinctive
and usable tone of voice
Websites and campaigns
Writing exact, expressive copy that delivers your brand positioning, strengthens key messages and answers questions.
Business plans, pitches and tender documents
Gathering information from all contributors and developing a joined-up narrative that answers all questions and resonates with new clients and potential investors.
B2B social marketing
Writing company blogs and producing posts for LinkedIn campaigns.
Induction and training materials
Breaking content down into digestible and inspiring bite sized information without losing any meaning or essential compliance information, ensuring teams are fully briefed and able to perform.
Sales enablement toolkits
Bringing products, services, campaigns and initiatives to life with targeted tools and techniques that support and enable sales teams.
Sector experience
Charities and Institutions
Education
Engineering
FMCG
Financial services
Logistics
Manufactuing
Mining and natural resources
Pharmaceutical
Professional services
Property
Public sector
Retail
Technology
Travel
“Kit asks the right questions, is able to cut through client’s’ complex needs and produces work that is adopted. I trust her implicitly. ”
“Too often ideas and opinions get dressed up in such complex and pompous jargon they become hard to deal with. Kit uses everyday language to put across great ideas.”
“Kit’s talent for making sense of the dense and nonsensical is like a super-power!”
“She has many talents, but I guess the best one is her way with words.
She could make a telephone book a bestseller if she wanted to.”
“The combination of Kit’s intellect, experience and straight talking, together with her ability to both generate and build on great ideas is a rare and valuable commodity.”
