Gatsby Education

Campaign design by Kindred

Gatsby Education is part of the Gatsby Charitable Foundation established by businessman and donor Lord Sainsbury. It developed the Benchmarks for Good Career Guidance for all schools and colleges across England and is involved in multiple campaigns to engage schools, young people and their parents in different career pathways.

The initial project for Gatsby Education was an update of the Talking Futures website to help launch the new T-level. Commissioned by communication agency Kindred, copywriting included an animation and interactive decision-making tool, as well as alternative pathway information from 16+. New pages were dedicated to the T-level.

This work led to a further copywriting project - the creation of 100 technician profiles to support the T-level engagement campaign and correspondiing exhibition at the Science Museum. The profiles highlighted how technicians do interesting and important jobs in almost every part of the economy.

The focus was bringing to life why each technician role matters and what day-to-day working life involves, to encourage more young people into these vital roles.

Project role

• Key message development

• Copywriting

• Interative tools design