Raven

Visual brand by Tribe Digital

Raven is a SaaS platform directed at crypto currency brokers and their traders. The founder wanted to simplify the brand’s messaging to make sure the key benefits of Raven shone through.

A brand story, purpose and positioning statements were created, building on the insight that 90% of traders lose 90% of their trading capital within the first 90 days. Meaning brokers as well as traders were losing money. In an environment of growing scrutiny.

The company purpose was defined as “Improving trader performance and longevity”, and a three second bio emphasised both the service and benefit for brokers: Proven quantitative methods for traders that increase customer lifetime value for brokers.

Project role

• Client and customer interviews

• Purpose and positioning development

• Brand platform

• Key messages