Radiant

Visual brand by Blossom, website by Evil Donkey

Radiant needed a new visual brand and website to communicate changes to its company structure, plus the team’s experience and expertise for facing the future.

Challenges across the TV and film industry including a slowing of the economy and advertising spend, fallout from the pandemic, and the writers’ strike in the US, meant lower commissioning. To seize every opportunity, Radiant needed to showcase everything it was capable of in post production. Not only what it is best known for.

Extensive research with the Radiant team and clients led to a core positioning and three brand personality traits. These enabled a fresh structure and copywriting of a brand new website, in a style that boosted and reflected confidence across the team as the drive for new avenues of work commenced.

Project role

• Research

• Core positioning

• IA

• Website copywriting