Ecora Resources

Visual brand by Boone Design, naming by Julian Gorham

Asia Pacific Group needed a full rebrand, including a new name, brand positioning and visual identity, to support an updated strategy far more focused on sustainability driven investment.

Research with the Board and external advisors tested the parameters of the company’s commitment to a greener future, the extent of its involvement in the green transition, how investor confidence would be retained, and how best to position Asia Pacific Group’s self-described 21st century business model.

An extensive naming process - resulting in the name Ecora - integrated with strapline development and creation of a new logo and visual identity. Further writing work included a press release on the rebrand, plus website and annual report copy editing.

Project role

• Board and advisor interviews

• Purpose and positioning development

• Brand platform

• Naming and strapline briefing