When Thrive Homes and Watford Community Housing announced a potential merger, they sought out a creative partner to develop a fresh and distinctive brand, reflective of the new housing association’s values, purpose and ambitions.

Gatsby Africa is a charity focused on sector transformation in East Africa, to build stronger, more inclusive economies that enhance livelihoods and change lives. While the charity’s purpose is clear, the means by which it achieves its goals is a more complex story to tell and attracting the right talent to the organisation is an ongoing challenge.

Lifting Lives is a charity established in Spring 2026 to manage the Community Benefit Fund for LHC Procurement Group (LHCPG). Working with Philosophy Design, I was responsible for naming and positioning the charity, enabling development of the visual brand, defining key messages and writing the charity’s first website.

Following consultation on its growth strategy, Inneall needed an updated brand positioning and website to communicate its focus on the higher education and professional training sector. 

Radiant needed a new visual brand and website to communicate changes to its company structure, plus the team’s experience and expertise for facing the future.

Trigrr needed to reposition its proptech solution to differentiate it from every other smart building offer in the marketplace. It also needed to redirect messages towards owners and operators of buildings, instead of facilities managers.

Asia Pacific Group needed a full rebrand, including a new name, brand positioning and visual identity, to support an updated strategy far more focused on sustainability driven investment.

Zelfio is a self-development app targeted at businesses and individuals. Support was needed on two aspects of the brand - the core positioning plus development of a distinctive tone of voice, which then needed to applied across the app.

Clarasys wanted a visual and verabl brand that was differentiated and exciting, that separated them from the traditional management consultancy set and was fit-for-purpose for the next 10 years.

Gatsby Education is part of the Gatsby Charitable Foundation established by businessman and donor Lord Sainsbury. It developed the Benchmarks for Good Career Guidance for all schools and colleges across England and is involved in multiple campaigns to engage schools, young people and their parents in different career pathways.

Grainger Plc - the UK’s largest listed landlord and build-to-rent specialist - needed a fresh set of values to capture the warmth, professionalism and ambitions embedded within its culture. The values would also serve as a call to action to employees to continuously improve the experience provided to people all over the UK living in Grainger homes.

Riverstone needed a simple positioning - a purpose statement, values and strapline - to convey why retirement living in their residences is entirely different to conventional perceptions of retirement homes.