Participation

I can’t claim to have read the whole book [yet] but I’ve picked up some damn useful ideas and turns of phrase from “New Power” by Jeremy Heimans and Henry Timms, thanks to that handy little app Blinkist that does the big read for you. My favourite is “premium participation”, the idea of giving users both a product or service and a higher purpose, i.e., something they can be involved in, whether that’s a goal, a project, or an opportunity to change the world. It reminds me of the definition of a truly engaged employee: Someone who is more interested in what they can put into an organisation, rather than what they can get out. We all need purpose in our lives.