Abundance

Abundance Investment is my latest brand on the block to follow. They piqued my interest with an ad on the Tube, surely the only place where ads work anymore (on me at least). Using very few words and unusual contrast colours they made a simple comparison between the Abundance way of investing in business that improve the world and the old way of investing in organisations that don’t. Their website makes the whole proposition and process super easy to understand as well. Choose from investments in Green Energy, Transition (to a circular economy) or Housing. And how’s this enabling participation [see New Power below], you can start investing in good companies immediately, through the Abundance website from as little as £5. Its’ direct action through the way you invest – now available to the many, not just the few.