The Selby Films

I need to thank Caoilfhionn O’Connor, creative director at Likely Heroes, for pointing me in the direction of The Selby Films. Even those more obviously for brands are a masterclass in how to capture people’s stories without going overboard in selling an angle on them. There’s a central message always, but it unfolds with ease instead of being edited so tightly that the person at the centre of the story feels like a puppet. Amongst several favourites is this one capturing Jazzi McGilbert who set up the Rep Club. Her quiet telling of her own story is perfect too. Love her line: “It makes it feel like a sort of speakeasy vibe...it’s everybody’s little secret they want to tell someone else. But maybe not everybody”. The same with Selby Films, you don’t want to lose what’s special by everybody doing it. But there’s lots to be inspired by.